This Privacy Policy is solely intended to provide you with information in relation to the processing of personal data through your use of our website.

For our privacy practices in relation to our services, we refer you to the agreement as may be concluded between us.

1. WHO WE ARE
We”, “us” or “our” means:
Expertum Group BV, with its registered office at Evenbroekveld 8, B-9420 Erpe-Mere, Belgium, with VAT number BE 0805 214 321.

We act as controller for the personal data we gather through your use of our website.
Your privacy is important to us, so we have developed this Privacy and Cookie Policy that sets out how we collect, disclose, transfer and use (“process”) the personal data that you share with us, and which rights you have. Please take a moment to read through this policy.

If you have any questions, concerns or complaints regarding this Privacy and Cookie Policy or our processing of your personal data or you wish to submit a request to exercise your rights as set out in article 5, you can contact us:

Via-email:
info@expertum.net, to the attention of our Privacy contact

By post:
Expertum Group BV,
To the attention of the privacy contact,
Evenbroekveld 8
B-9420 Erpe-Mere
Belgium

2. HOW WE USE AND COLLECT YOUR PERSONAL DATA
We collect and use personal data that can be used to directly or indirectly identify a natural person (such as name, identification number, location data, etc.), that you provide to us directly through our website, when you use or view our website via your browser’s cookies, you register online or voluntarily provide us your contact details.

The personal data we collect, is collected and used for the purposes as listed hereunder:
(a) In the event you use the contact form on our website, we will use your personal data to reply to your query, via e-mail or telephone.
(b) In the event you register for our newsletter, your e-mail address will be used in order to send you our newsletters, which may include invites to events, seminars, etc. organized by us.
(c) We process your personal data for the purpose of supporting the website and enhancing your user experience, which includes ensuring the security, availability, performance, capacity and health of the website.
(d) We process your personal data to enforce or exercise any rights that are available to us based on the applicable law, such as use for the establishment, exercise or defense of legal claims.
(e) We may also use your personal data to fulfill our obligations as set out by the applicable law.
(f) If you download content or register for an event, we use your personal data to process your request or registration and to communicate with you about the requested content or event.
(g) We send other marketing communications to event participants and people requesting downloads only if they actively select “I agree to receive other communications from Expertum”. This separate choice is not pre-selected and can be withdrawn at any time.
(h) We process website and device data to measure website use and, where you have given marketing consent, to measure advertising campaigns and use remarketing through Google Ads and LinkedIn Ads.
(i) If you contact Expertum by email or telephone about a career opportunity, we process the information needed to manage your application.
(j) We process professional contact, contract and billing information where a website interaction develops into a customer, supplier or business relationship.

The following categories of personal data can be distinguished:

(i) Contact data: in the event you make use of the contact form, you will be asked to provide the following information: First and last name, Company; e-mail address, phone number, and any personal data that you choose to put in the designated blank field (please do not provide us with any sensitive information, such as health information, information pertaining to criminal convictions, or credit card/account numbers). This is information that is provided directly by you.

(ii) Newsletter, event and marketing data: If you subscribe to our newsletter, download content, register for an event or request marketing information, we may process your name, business email address, company, professional role, communication preferences, consent status and information relating to the requested content, event or communication.

(iii) Usage data: We collect personal data regarding your activities on our website: IP address, device ID and type, referral source, language settings, browser type, operating system, geographical location, length of visit, page views, or information about the timing, frequency and pattern of your service use. This information may be aggregated and used to help us provide more useful information regarding the use of our website. In the event the usage data is completely anonymized (and can therefore not be traced back to you as an individual), this will not be considered personal data for the purpose of this Privacy Policy. This is personal data that is automatically collected through your use of the website.

(iv) Recruitment data: Applications currently arrive by email or telephone. We may process the information provided by the candidate, including contact details, CV, employment history, education, qualifications, motivation and correspondence.
Where relevant to the application, candidate information may be shared with an Expertum office in the candidate’s country if Expertum has an office there. Access is limited to people involved in the relevant recruitment process.
Expertum does not currently operate a general talent pool. If Expertum wishes to retain an unsuccessful candidate’s application for future vacancies, it will first request separate consent. With that consent, the application may be retained for up to one year. The candidate can withdraw consent at any time.

(v) Customer, supplier and business-contact data: Where a website interaction develops into a business relationship, we may process professional identification and contact details, communications, contract information, billing information and other information needed to manage that relationship.

3. LEGAL GROUND ON WHICH WE GATHER YOUR PERSONAL DATA
We use the personal data we receive from you via our contact form, as well as the user information we aggregate from the behavior shown on our website, on the basis of the legal ground “legitimate interest”. Thus, we have a legitimate interest to answer the question(s) being asked by you or to react on the remarks you made. The user information is used to make our users’ website experience as comfortable and safe as possible. In any case, we strive towards a balance between the legitimate interest and respecting your privacy.

If you subscribe for our newsletter through our website, and in case you are not yet a client from us, you give us your explicit consent therefore. Your personal data will also be used for direct marketing, provided that you gave an explicit consent. If you are already added to our mailing list to receive electronic marketing material, we can use your data to send marketing regarding our services. In the event the legal basis for the processing of your personal data is consent, you will, at all times, have the right to withdraw your consent. This will, however, not affect the lawfulness of any processing done prior to the withdrawal of consent. And in the event the legal basis for processing is our legitimate interests the public interest, you will have the right to object to such processing, as set out in article 5 of this Privacy Policy.

With regard to our services and to our clients, we use the identification and financial data based on the legal ground “necessary for the execution of the agreement”. Thus, we need these identification data to deliver you our invoices (electronically) or to incorporate them in our accounting, as well as for our client administration and our supplier administration.

4. RETENTION OF YOUR DATA AND DELETION
We do not retain personal data for longer than necessary for the purpose for which it was collected, unless a longer period is required by law or is necessary in connection with a dispute or legal claim.

We apply the following retention periods:
(a) general enquiries and contact-form submissions: up to 24 months after the last meaningful contact;
(b) event registrations: up to 24 months after the event;
(c) newsletter and marketing records: until consent is withdrawn or an objection is made, with limited suppression data retained where necessary to respect that choice;
(d) website and security logs: up to 12 months, unless a security incident requires longer retention;
(e) Leadinfo visitor-identification results: two years;
(f) unsuccessful applications retained for possible future vacancies: up to one year, but only after the candidate has given separate consent;
(g) customer, supplier, accounting and invoice records: seven years, or longer where a mandatory statutory period applies.

Data may be deleted earlier when it is no longer needed. It may be retained longer where required by law or where necessary to establish, exercise or defend a legal claim.

5. YOUR RIGHTS
This article lists your principal rights under data protection law. We have tried to summarize them for you in a clear and legible way.

To exercise any of your rights, please send us a written request in accordance with article 1 of this Privacy Policy. We will respond to your request without undue delay, but in any event within one month of the receipt of the request. In the event of an extension of the term to respond or in the event we do not take action on your request, we will notify you.

On the basis of the General Data Protection Regulation you have the right to:

The right to access:
You have the right to confirmation as to whether or not we process your personal data and, in the event we do so, you have the right to access such personal data, together with certain additional information that you also find listed in this Privacy Policy. You have the right to receive from us a copy of your personal data we have in our possession, provided that this does not adversely affect the rights and freedoms of others. The first copy will be provided free of charge, but we reserve the right to charge a reasonable fee if you request further copies.

The right to rectification:
If the personal data we hold about you is inaccurate or incomplete, you have the right to have this information rectified or, taking into account the purposes of the processing, completed.

The right to erasure (right to be forgotten)
In some circumstances, you have the right to the erasure of your personal data without undue delay. Those circumstances include:
(a) The personal data are no longer needed in relation to the purposes for which they were collected or otherwise processed;
(b) You withdraw your consent, and no other lawful ground exists;
(c) The processing is for direct marketing purposes;
(d) The personal data have been unlawfully processed; or,
(e) Erasure is necessary for compliance with EU law or Belgian law.

There are certain exclusions to the right to erasure. Those exclusions include where processing is necessary,
(a) for exercising the right of freedom of expression and information;
(b) for compliance with a legal obligation; or,
(c) for the establishment, exercise or defense of legal claims.

The right to restrict processing;
You have the right to restrict the processing of your personal data (meaning that the personal data may only be stored by us and may only be used for limited purposes), if:
(a) You contest the accuracy of the personal data (and only for as long as it takes to verify that accuracy);
(b) The processing is unlawful and you request restriction (as opposed to exercising the right to erasure);
(c) We no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defense of legal claims; or,
(d) You have objected to processing, pending the verification of that objection.

In addition to our right to store your personal data, we may still otherwise process it but only:
(a) with your consent;
(b) for the establishment, exercise or defense of legal claims;
(c) for the protection of the rights of another natural or legal person; or,
(d) for reasons of important public interest.
We will inform you before we lift the restriction of processing.

The right to data portability
To the extent that the legal basis for our processing of your personal data is consent, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others. You also have the right to have your personal data transferred directly to another company, if this is technically possible, and/or to store your personal data for further personal use on a private device.

The right to object to processing
You have the right to object to the processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for:
(a) The performance of a task carried out in the public interest or in the exercise of any official authority vested in us;
(b) The purposes of the legitimate interests pursued by us or by a third party.

If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims. You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

The right to complain to a supervisory authority

If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement. In Belgium, you can submit a complaint to the Authority for the protection of personal data. Data Protection Authority /Gegevensbeschermingsautoriteit, Rue de la Presse 35 / Drukpersstraat 35, 1000 Brussels, Belgium, https://www.dataprotectionauthority.be/

Requests to exercise your rights can be sent to info@expertum.net. We may request information needed to verify your identity. We normally respond within one month, subject to the extensions permitted by law.

6. Security of your personal data

7. PROVIDING YOUR PERSONAL DATA TO OTHERS
This Privacy statement is only applicable on us and our website. The website can include links to other websites, which we do not monitor and wherefore this Privacy Statement is not applicable. Other websites do have their own privacy policy. Our website uses social media plugins that make it possible to link you to our social media channels, or that enable you to share content on your social media channels. These social media channels are Facebook, LinkedIn and Twitter. In case you click on such a link, it is possible that the social media partners mentioned here use personal data, such as personal data concerning your profile.

 In order to operate our website and communications, we may use the following categories of service providers:
(a) hosting and infrastructure services, including Combell;
(b) website technology, including WordPress and Elementor;
(c) consent-management services, including Cookiebot by Usercentrics;
(d) customer-relationship management, online forms, newsletters and marketing automation, including HubSpot;
(e) analytics and tag-management services, including Google Analytics and Google Tag Manager;
(f) advertising and campaign-measurement services, including Google Ads and LinkedIn Ads;
(g) website-security and fraud-prevention services, including Google reCAPTCHA Enterprise;
(h) business-to-business company-recognition services, including Leadinfo;
(i) embedded-video services, including Vimeo;
(j) professional advisers and competent public authorities where disclosure is necessary or legally required.

Contact, newsletter, event and download forms are processed through HubSpot. Form submissions are stored in HubSpot and are also forwarded by email to the relevant Expertum recipient.

Expertum uses Leadinfo to recognise organisations visiting the website. Identified organisations are not automatically sent to HubSpot or directly routed to sales. Leadinfo visitor-identification results are retained for two years.

Subject to the visitor’s marketing consent, Expertum uses Google Ads and LinkedIn Ads for campaign measurement and remarketing. These services may process online identifiers, IP address, device and browser information, page visits, referring campaign information and interactions or conversions associated with an advertisement.
Visitors may be included in or excluded from advertising audiences based on their website interaction. Expertum does not use enhanced conversions.

We may also disclose your personal data in the event such disclosure is required or necessary in order to fulfil a legal obligation. We may also disclose personal data in order to protect your vital interests or the vital interest of another natural person.

As such, we do not disclose your personal data to our social media partners. We do, however, make use of social media plugins to direct you to our social media channels and to allow you to interact with our content. These social media channels are (Facebook, LinkedIn, Instagram, Twitter, YouTube, Vimeo). In the event you click such link, such social media service provider may collect personal data about you and may link this information to your existing profile on such social media.

We are not responsible for the use of your personal data by such social media service provider. In such case, the social media service provider will act as controller. For your information only, we have included the relevant links (these may be changed from time to time by the relevant service provider):
(a) Facebook: http://facebook.com/about/privacy;
(b) LinkedIn: http://linkedin.com/legal/privacy-policy;
(c) Twitter: http://twitter.com/privacy;
(d) YouTube: https://www.google.com/intl/en/policies/privacy/;
(e) Instagram: https://help.instagram.com/519522125107875/;
(f) Vimeo: https://vimeo.com/privacy/

8. INTERNATIONAL TRANSFERS
Some technology providers may process personal data outside the European Economic Area. Where Expertum is responsible for such a transfer, we use a lawful transfer mechanism and appropriate safeguards, such as an adequacy decision, the EU Standard Contractual Clauses and, where necessary, supplementary measures.

Information about the safeguards used for a specific transfer can be requested through info@expertum.net.

9. AMENDMENTS TO THE PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time, and without prior notice, by posting an amended Privacy Policy on the website. You will always be able to consult the most recent version of the Privacy Policy on the website.

This Privacy Policy was last updated on 13/08/2026.